Purpose, brands and Gen Z.
Brian talks with Max Lenderman, founder of School, a purpose-led strategic and creative consultancy. The two discuss the role of purpose in culture, Colin Kaepernick and Nike, and what millennials and Gen Z expect of brands today.
Founder and CEO, School.
Max is one of the world’s most respected, cited, and followed leaders on experiential advertising, brand activation, and purpose-focused marketing trends and advises brands on how to articulate their purpose and share it with the world.
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